Bridging the gap between institutional strategy and user empathy to build high-impact, scalable products.
I’ve spent 15 years refusing to choose just one lane. Blending UX, engineering, and product strategy is my personal formula to keep the work honest, ambitious, and—most importantly—shipping.
I manage and mentor high-performing design teams while actively jumping in as an Individual Contributor to build the UI/UX with them. I believe the best leaders stay close to the craft.
Going beyond brainstorming. I leverage AI to analyze dense data and write executable instructions that programmatically generates our Figma architecture, drastically accelerating DesignOps.
As a CSPO and Computer Engineer, I speak the language of both business and development, translating complex roadmaps into feasible, scalable ecosystems.
Each project is a different puzzle — the approach stays the same: align people, process, and platforms to create measurable impact.
Scaled design excellence across the enterprise through a Community of Practice — turning siloed teams into a coherent design organization.
Transforming complex requirements into market-leading applications, from roadmap to release.
Establishing the visual + structural foundation for a data-intensive product family.
As a Computer Engineer and CSPO-minded Design Leader, I operate as a "Player-Coach." I bridge executive strategy with hands-on architectural execution to mitigate operational risk and ship high-performance ecosystems.
Operating as a "Player-Coach" to mentor distributed teams across Asia, Europe, and the Americas, blending executive direction with hands-on architectural execution.
Leveraging Claude to write executable code that programmatically generates Figma architecture, eliminating manual bottlenecks and radically accelerating time-to-market.
Architecting end-to-end, high-performance ecosystems for both complex enterprise SaaS platforms and high-stakes national services.
Speaking the language of both business and development to translate ambiguous executive roadmaps into feasible, prioritized engineering backlogs.
Building highly modular, technical-aligned component libraries that systematically pay down design debt and provide a predictable surface area for developers.
Anchoring feature prioritization in advanced UX methodologies to minimize friction, ensuring every shipped update respects human psychology.
Mapping the entire ecosystem—connecting visible frontstage user interfaces with backstage data operations to mitigate technical risk before launch.
Conducting deep user research to prioritize the backlog, validate business value, and define precise workflows before engineering execution.
I believe good design should empower people. I leverage my service design skills to break down Canada’s immigration process into simple, educational videos, helping thousands of users to take control of their journey.
Visit YouTube channelThe strongest design instincts I have don’t come from the studio — they come from time on trails, time with family, and time spent watching how decisions actually get made when no one is performing.
Avid mountain biker — currently trading the coastal forests of British Columbia for the river-valley trails of Fort Saskatchewan, Alberta.
Whether analyzing the Blue Jays’ bullpen or tracking the cryptocurrency landscape, I’m fascinated by data, strategy, and performance.
Most downtime is with my family and Marley — my four-year-old Labrador, who reminds me the best experiences are simple, loyal, and grounded in the moment.