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Scalable Design Systems
Engineered a robust, centralized design system using tokenization and atomic design principles to ensure UI consistency across both products and both platforms.
Tokens & atoms
Sitting at the intersection of design, engineering, and product management, I ensure every feature delivers measurable business value for aloSIM and Hushed — blending strategic AI integration with hands-on native design execution.
As the design lead for both aloSIM (global travel eSIM) and Hushed (private second phone numbers), I orchestrate the product vision for millions of users. Operating as a 'Player-Coach,' I lead the UX team while actively contributing as a hands-on designer, driving cross-functional alignment with engineering, product, and aligning complex stakeholder requirements.
We were solving two distinct, high-stakes user problems: seamless global connectivity without roaming fees (aloSIM), and secure, anonymous communication (Hushed).
The core challenge was scaling a design team that could rapidly innovate across both products while strictly adhering to Apple's Human Interface Guidelines and Google's Material Design. We needed to increase velocity without sacrificing the premium, native feel our customers expected.
My role sits at the intersection of leadership and execution. I define the core user personas, meet directly with stakeholders, users, and present solutions to cross-functional product teams. By deeply understanding the business requirements, I shape the long-term company vision while actively designing the very interfaces that bring it to life.
To increase our cross-functional velocity, I restructured our product lifecycle around an AI-enhanced Double Diamond methodology. By integrating AI tools into the 'Discover' and 'Define' phases, we drastically reduced the time spent synthesizing user research and mapping problem spaces. This strategic shift allowed our design and engineering teams to dedicate maximum resources to the 'Develop' and 'Deliver' phases—focusing on high-fidelity execution, native OS compliance, and shipping tangible business value.
“Great design systems scale products. Great leadership scales teams. AI accelerates both.”
Engineered a robust, centralized design system using tokenization and atomic design principles to ensure UI consistency across both products and both platforms.
Pixel-perfect adherence to iOS HIG and Android Material Design — both apps feel deeply familiar and intuitive to the user's chosen device, not a port from the other.
Bridged business objectives and user needs through continuous user interviewing — aligning stakeholder roadmaps with genuine customer pain points discovered in the field.
Orchestrated the product vision and UX strategy to simplify global data access for millions of travelers. Operating at the intersection of executive leadership and hands-on execution, I bridged iOS HIG and Android Material guidelines into a unified architecture, eliminating user friction and empowering developers to ship features faster.
Visit alosim.com
Orchestrated the product design for a global second-line telephony app. By streamlining the friction of number selection and secure communication, I designed a native iOS and Android ecosystem that balances robust, enterprise-grade privacy with consumer-grade simplicity.
Visit hushed.comA decade and a half of shaping products, now focused on shaping the teams and systems that build them.